Search Results for: diet coke

Coca-Cola Lets Create Beverage Blends Online

Coca-Cola is encouraging consumer experiments with its tastes by presenting its new Coca-Cola Freestyle application on Facebook that enables the brand’s fans to mix and share their favourite beverages online. The launch of the new project, which is rolling out both online via the above-mentioned hub and in the real world, comes ahead of a the bigger U.S. campaign dedicated to Freestyle dispenser machines (the marketing initiative, developed by Ogilvy & Mather, will be kicked off in 2012, AdAge reports).

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PepsiCo Gets Back to It’s Biggest Brand in a New Advertising Campaign

PepsiCo is launching the first new advertising campaign for its flagship Pepsi-Cola in three years. The company paid less attention to its biggest brand after it slipped to No. 3 in U.S. soda sales last year, trailing not only Coke but Diet Coke. This summer brings a new wave to the brand’s life and results in a bit provocative TV-ad campaign where Coca-Cola’s Santa hangs out on a beach with a can of Pepsi, telling a barman he’s on vacation. The strapline is ‘Summer time is Pepsi time’.

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Coca-Cola Launches ‘Style it Light’ Digital Channel on Yahoo!

Coca-Cola intends to position low-calorie soft drinks as a key fashion accessory, which is why the brand has partnered with Yahoo! and has created a new digital channel entitled ‘Style it Light’. The current marketing endeavour is designed to promote Coca-Cola Light and Diet Coke as part of the larger campaign ‘Love it Light’ and was launched on May 31 across Coca-Cola’s North Western Europe and Nordics region.

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Coca-Cola: Journey to the Roots of Brand Identity

While one of the biggest brands of the world is celebrating its 125th anniversary, we’ll let ourselves sneak into the past and observe how it has evolved throughout its history spanning for more than a century and how through visual communication with all kinds of consumers around the globe it has created its face to become what it is now. The second most widely understood term in the world, after “okay”, a bottle whose shape can be unmistakably recognized in the darkness or even if broken, and ultimate sponsor of Olympic games since 1896, not to mention, a symbol of the USA and undeniable ingredient in McDonald’s menu…

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Coca-Cola’s ‘Designated Driver Campaign’ Helps Keep the UK’s Roads Safe This Christmas

Coca-Cola GB was joined by the Road Safety Minister, Mike Penning MP at the Warwick pub in Pimlico today to celebrate the launch of this year’s ‘Designated Driver Campaign‘.  The nationwide campaign, now in its third year, rewards drivers who chose not to drink with a “buy one, get one free” offer on Coca-Cola and diet Coke.

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Coca-Cola Turns ‘Back to Basics’

This month, Coca-Cola Great Britain (CCGB) is bringing the great taste, refreshment and choice that the Coca-Cola family offers straight to the consumer with an uplifting intrinsic-led TVC. The creative highlights the choice available across its portfolio, including Coca-Cola, diet Coke and Coca-Cola Zero as it reminds and reassures consumers about the breadth of choice available, with regular, zero sugar and pack size offerings for everyone and for every occasion.

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