Volkswagen is using dance to push its Polo range. Yesterday, November 10, the automobile maker released a commercial, starring Argentinian Tango champions, to promote its vehicles as chick and safe cars, which can impress consumers both its beauty and reliability. The advert, which was developed by DDB UK and aired on British channels, features “Tough. Beautiful. Polo.” strapline.
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Sprite has launched a competition for younger generation of its creative-minded consumers, who want to make a first step in cinematography by collaborating with recognized professionals of the industry. The soft drink brand is offering U.S. university students of (18 years of age or older) an opportunity to explore their scriptwriting talent and gives teens aged 13-19 a chance to become a member of the crew, which will make a short film based on selected scripts with professional filmmakers and celebrities (so far, their names are kept secret).
Volkswagen is going to pay homage to iconic movies of all times. More preciously, it’s celebrating not the movies themselves but the locations where the story was filmed. To kick off the massive campaign dubbed “See Film Differently,” the brand has collaborated with the DDB agency, which developed two tongue-in-cheek cinema adverts, “Ghostbusters” and “When Harry met Sally,” to air in cinemas on October 25, and also created a cinematography-focused website.