Marks and Spencer has been inspired by the way Robert Pattinson, one of the hottest movie hunks today, looks and created a line of male underwear, which is going to be on sale starting September. The R-Pant range features low-rise briefs and trunks and is to be launched to please the young audience on the whole and fans of the Twilight saga (where Robert stars as a romantic vampire) in particular.
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YouTube is collaborating with famed filmmakers Kevin MacDonald («State of Play») and Ridley Scott («Robin Hood») as well as with thousands of internet users from around the globe to create a unique documentary about one single day. The project, which is supported by LG, will result in the full-length film “Life in a Day” featuring the most interesting videos centered on only 24 hours from a life of those, who will upload their footage to YouTube.com/LifeinaDay.
“Touching stories” is a series of super-interactive films, developed specifically for iPad. The free application, which can be found in the iTunes store, features four live-action episodes by 5 directors from the Tool of North America production company and provides a viewer with a unique opportunity to choose how the plot will be evolving.
The Stoli Original Vodka brand is going on promoting the idea that the best company is the company of you+you. The campaign, which was launched in the end of May with a TV ad and press prints, features fun-loving founder of Playboy Hugh Hefner, who is now in his 80-ies. The second Stoli spot is all about youth—the new famed person with split personality phenomena is Julia Stiles, an American stage and film actress.
With FIFA World Cup 2010 due to kick off in a couple of days, Adidas has launched a new advertising campaign “The Quest” premiering with a television commercial with the likeness of a movie trailer. The interactive campaign is an extension of the 2009 Adidas campaign “Spark” that featured superstar footballers Lionel Messi and Zinedine Zidane.
The World Cup 2010 has not even started yet but the trophy has been touring since late 2009 thanks to a promotion sponsored by Coca-Cola Company. Over 225 days and visiting five continents, 84 countries, 94 cities, traveling over 93,000 miles, and touched by over 500,000 people and the FIFA World Cup Tour sponsored by Coca-Cola is almost complete as the trophy is now in South Africa for the final leg of its journey.