I was catching up on Glastonbury highlights with my youngest last weekend. Ed Sheeran kicks-off with Lego House and she joins in, “I’m gonna pick up the pieces, and build a Lego House”. She then proceeds to tell me his latest album is the fastest selling of the year, with 182,000 downloads in a week!
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Volkswagen UK is rolling out a spin-off of its successful “See film differently” campaign targeted at drivers who love independent cinema. The «anti-action» follow-up of the campaign, developed by adam&eveDDB, is taglined “Made for real life, not the movies” and explores the differences between the cinema rides and rides in real life.
LEGO has released a film that focuses on the brick sets that contribute to children’s development. LEGO Education has commissioned Ever After Film to shoot a truly impressive piece that revolves around a girl who made up her own emotional story with a happy ending—it tells about a little boy who had a tough life.
Barcelona-based directing team CANADA and Glassworks Barcelona has created an adorable spot titled “Pemberton”, which reveals how exactly the legendary drink was created in Atlanta 128 years and a week ago. The humorous spot revolves around the inventor, the story of the drink’s development and shares why exactly the secret formula remains secret.