Volkswagen UK is rolling out a spin-off of its successful “See film differently” campaign targeted at drivers who love independent cinema. The «anti-action» follow-up of the campaign, developed by adam&eveDDB, is taglined “Made for real life, not the movies” and explores the differences between the cinema rides and rides in real life.

American Express has released a documentary film about people who got stuck in the American banking system swamp. The 40-minute film titled “Spent: Looking For Change” narrates stories of several families and individuals who ended up “under-banked” or “unbanked” in their tough life troubles and had nothing but to turn to costly alternatives like check-cashing, payday loans, and pawn shops. The project casts come light onto the problems that arise in such situations and advocate for traditional banking.