Apple is telling an engaging story of its iPad Air, narrated through a series of real-life moments depicting creative, groovy ways to use of the device. The tech powerhouse launched an ad, “Your Verse,” that used the well-recognized, inspirational lines from the Dead Poets Society movie and footage showing various people integrating iPad into their work and life, every day.

WWF has gone cinematic to raise concerns of non-sustainable palm oil production that is destructive to tropical rainforests and wild animals. The new campaign, Unseen the Movie, calls people to see the real damage caused by unethical palm oil sourcing and do something to stop being part of the consumption system that stays blind to this issue. The centerpiece of the effort is a 2:40 film disguised as a thriller movie trailer, narrating a story of Jack Crawford who one day realizes the danger.

Contagious Magazine has released its annual report, Most Contagious, to highlight the technologies, trends and innovations that have been influencing and changing the marketing industry throughout the past 12 months. This year’s issue is a 96-page book that reflects on the most game-changing moments and presents the year of 2013 in an easy-to-follow condensed format. Find the summary of the round-up below.

Vending machines have a long history dating back to 215BC. Greek mathematician Hero created the first vending machine dispensing holy water in exchange for a coin. Now fast forward to 1880 where the more modern style vending machine was created in London dispensing postcards. From there, it didn’t take long for vending machines to pop up in the U.S. and the rest of the world.