7UP has teamed up with ‘Survivor: One World,’ the 24th season of the Emmy-award winning reality series and to mark its partnership announced a contest. Fans are invited to take part in it for a chance to win an adventure with their own tribe.
7UP
Following the notorious Pepsi Throwback, 7UP, a beverage globally known as the Uncola, pays homage to its 40-year heritage by introducing the classic taste in retro package. However, instead of hiring professional designers or retrieving the package from the corporate archives, 7UP chose to task the finalists of ‘Celebrity Apprentice’ TV series with creating a vintage package for the iconic beverage.
7UP becomes simpler—not in terms of the recipe, but visually. The citrus flavoured soda brand decided to drop some elements of its previous logo and make it look bolder and fresher. The new identity developed by TracyLocke new York was launched only in international markets, where the 7UP brand is owned by PepsiCo (not the U.S., where the 7UP brand belongs to the portfolio of Dr Pepper Snapple Group, Inc.). The countries, which have got the famous refreshing drink in ‘a new outfit’ several months ago, are Germany and Canada.
PepsiCo Beverages Canada’s 7Up® brand announced that it will donate $7.00 to the Association sportive et communautaire du Centre-Sud for every laugh recorded in its 7Up Laughter Cube in the Just for Laughs 7Up Refreshment Zone. From July 17—25, the 7Up Laughter Cube will allow consumers to view the previous participant’s laugh and record their own, thereby creating a laughter chain, which will be posted to the YouTube 7Up page once every day.
The new versions of Windows 7 operating system will be related to Coca-Cola, Twentieth Century Fox, Ducati, 7UP, Ferrari, and Porsche global brands. Among Windows Theme Experiences themes any user of new Windows can pick up the one of the favorite brands, download it on his or her PC and enjoy the popular styling every time the computer is on.