PepsiCo Beverages Canada’s 7Up® brand announced that it will donate $7.00 to the Association sportive et communautaire du Centre-Sud for every laugh recorded in its 7Up Laughter Cube in the Just for Laughs 7Up Refreshment Zone. From July 17—25, the 7Up Laughter Cube will allow consumers to view the previous participant’s laugh and record their own, thereby creating a laughter chain, which will be posted to the YouTube 7Up page once every day.

7Up continues its partnership with Just for Laughs through the sponsorship of The Refreshing Zone Presented by 7Up. This year, the Zone will feature bubbles, foam and refreshing mist to give festival visitors a full 7Up sensory experience, the opportunity to cool off with a refreshing beverage sample, along with scheduled entertainment and the Laughter Booth.

Just for Laughs is a Canadian company responsible for the world’s largest and most prestigious comedy products. The annual Just for Laughs Festival, running in Montréal this year from July 3 to 25, is the Just for Laughs Group’s marquée event, attracting more than 2 million spectators and featuring over 2,000 performances, including free outdoor shows, gala performances, street entertainers and stand-up comedy.