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adidas NEO

Selena Gomez Goes NEO

adidas NEO Label is welcoming Selena Gomez as a new young face and guest designer of the brand just a month after signing Justin Bieber as its ambassador. The 20-old actress, recording artist, and designer will be the brand’s style icon for three years, until the end of 2015, and she will be also engaged in developing seasonal lines for the brand beginning Fall/Winter 2013.

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Posted on 11/21/201205/15/2013 AdvertisingMarketing

adidas NEO Label Announces Justin Bieber Its Style Icon

adidas NEO Label, the sportswear brand for teens, has signed pop and R&B superstar Justin Bieber as its style icon. To launch the partnership, adidas NEO has invited fans to hunt Bieber’s exclusively customized NEO gold sneakers online in a bid to win a pair and meet Justin on tour. 

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Posted on 10/17/201201/29/2013 Marketing
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