Tapping on the two most hot consumers trends—personalization and ubiquitousness of smartphone applications— adidas Originals together with the Swiss digital production agency Stopp have released a special app for customization of ZX FLUX trainers with a photo.
adidas Originals
As part of its fall-winter 2013 campaign, adidas Originals is rolling out an effort, SneakerSwitch, packed with fan creativity. The brand is inviting public to try its miadidas customization feature and share the result for a chance to receive a one-of-a-kind shoe that is designed by adidas ambassadors or other winners of the competition.