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Aquarius × adidas for Sportsmen

Coca-Cola has collaborated with one of the most recognizable sportswear brands, Adidas, and presented a new beverage to commemorate the opening of a new performance concept store, adidas RUNBASE in Tokyo. The new drink Aquarius Pro is produced from components which help the body restore and gain the strength after hard training.

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Posted on 03/10/201005/15/2013 News

adidas Originals adiGame ZX 500

The adidas Originals line has got a new addition. The new set of running shoes combines the innovation and retro-style. The brand has recently introduced the shoes with an augmented reality code, and this time it goes on into the interactive field by creating a video game, which is available exclusively on a USB Key that is placed into the packaging of the adiGames ZX 500.

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Posted on 02/16/201005/15/2013 News

adidas Originals x XLarge x Slick Pour Paint

LA graffiti artist Slick collaborated with adidas Originals and XLarge clothes from Japan to launch a creative set of apparel for the brands. The presentation of the collection will take place at the XLarge Harajuku store on February 25, and those who will not be able to come have a chance to watch the live-steam on the XLarge website.

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Posted on 02/10/201005/15/2013 News

Adidas Invites to Take a Sneak Peek at Women’s Wardrobe

Adidas Woman’s Trainings has invited visitors of the MyStyle section, where they can look inside the closets of girls who lead a sport life. There are three ladies (a yoga teaches, a professional tennis player and a gym go-er), who choose various Adidas clothes as the apparel most fitting in their active life-styles.

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Posted on 02/03/201005/15/2013 NewsSocial Media

adidas Originals Augmented Reality Shoes

Adidas has launched a collection of 5 iconic Originals shoes, and each of them has an AR code on the tongue. When you take the sneaker to you webcam, you are directed to the virtual version of the adidas Originals Neighborhood.

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Posted on 01/25/201005/15/2013 NewsSocial Media

The Adidas Originals Introduced Star Wars Collection 2010

The adidas Originals portfolio was extended by a stunning Star Wars collection with two major lines, The Characters Pack and the Vehicles ones. To create the footwear and T-shirts the designers draw inspiration from the various scenes and characters of the Star Wars series.

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Posted on 01/15/201001/15/2010 News

Adidas ‘Teaches Lessons’

Sports and Adidas always go together. From time to time the brand asks the star athletes to tell about how their lives and career fit into the company’s products. The latest spot from the line,  “Lesson in Style”, was made with the help of Boston Celtics power forward Kevin Garnett and Chicago Bulls point guard Derrick Rose, who did the voiceover.

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Posted on 12/22/200912/22/2009 News

adidas Originals and Def Jam: Festive Art Contest

This year 2 lifestyle brands with and active and leadership positioning —  adidas Originals and Def Jam record label, owned by Universal Music Group, decided to celebrate their anniversaries together.

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Posted on 11/27/200911/27/2009 NewsSocial Media

mi Originals from Adidas Originals — now in Russia

Last May the world’s well-established street wear brand adidas Originals launched in Germany the new innovative project for those fans who really want to expresse creativity and individuality — mi Originals.

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Posted on 11/11/200907/06/2011 News

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