In partnership with the New-York based creative non-profit group Parley for the Oceans, adidas has presented the first concept of running shoes with an upper made of recycled plastic fished out from the ocean. The presentation took place last week, June 29, at a high-level event on climate change in New York at the United Nation General Assembly Hall.
AEG, the biggest international manufacturer of products and appliances for home and business, has released a documentary, titled “The Next Black,” that focuses on the revolution in the apparel domain, new technology and innovative fabrics. The film covers new trends and the sustainable design solutions adopted by bigger garments brands.
Adidas, one of the official FIFA partners, is celebrating the launch of the 2014 World Cup Brazil ball, brazuca, with a nice promotion “Eu sou brazuca” (“I am brazuca”) that reaches… new-borns. The sportswear and gear brand is giving away the ball to the parents of children born today, December 3—the day of the 2014 FIFA launch.
On the heels of Nike’s new FuelBand launch, adidas unveils its own wristwatch-like motion tracker, miCoach SMART RUN, designed to analyze the running performance of the wearer. The device from the German powerhouse is focused solely on running activities, delivering a detailed picture of each session.
Adidas Originals returns its celebrated Stan Smith shoes style, created back in 70s and named after the former World No. 1 American tennis player, with a high dose of creativity sourced from a star-studded collective. For two previous years, the legendary model has been accumulating energy for a spectacular come-back. The sportswear giant is now inviting its fans to visit a dedicated exhibition that will feature the footwear silhouette re-imagined by such celebrities as Kate Moss, Naomi Campbell, Sir Elton John, Boy George, Sharleen Spiteri, Carl Hopgood, Judy Blame and Kylie Minogue to name a few.