$5 million in 1 minute

Today we are analyzing advertising cases from Tik-Tok – a new social network that captures more and more […]

Adidas presents a concept of sneakers made of recycled ocean waste

In partnership with the New-York based creative non-profit group Parley for the Oceans, adidas has presented the first concept of running shoes with an upper made of recycled plastic fished out from the ocean. The presentation took place last week, June 29, at a high-level event on climate change in New York at the United Nation General Assembly Hall.

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Customized ZX FLUX trainers? adidas Originals has one more app for that

Tapping on the two most hot consumers trends—personalization and ubiquitousness of smartphone applications— adidas Originals together with the Swiss digital production agency Stopp have released a special app for customization of ZX FLUX trainers with a photo.

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AEG investigates the present and predicts the future of apparel in the “The Next Black” documentary

AEG, the biggest international manufacturer of products and appliances for home and business, has released a documentary, titled “The Next Black,” that focuses on the revolution in the apparel domain, new technology and innovative fabrics. The film covers new trends and the sustainable design solutions adopted by bigger garments brands.

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Adidas will allow to take favourite Instagram pics to trainers

Adidas starts a new chapter in the history of customization with a new application that lets consumers feature their favourite pictures right on their shoes. The app will work with the pictures uploaded to Instagram.

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The World Cup adidas ball brazuca shows football match from a ball’s perspective

The adidas brand has equipped its official ball of this year’s World Cup, brazuca, with six HD cameras to provide a deeper insight into the game. It is a custom-engineered version of the ball which will come rather as a tool to gather fans and players’ impressions and shoot a documentary film.

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Greenpeace revives Detox campaign against hazardous chemicals found in children’s clothing

Greenpeace is promoting a new environmental campaign to raise awareness of hazardous chemicals in Chinese textile used for […]

Adidas marks FIFA 2014 opening by giving away brazucas to newly borns in Brazil

Adidas, one of the official FIFA partners, is celebrating the launch of the 2014 World Cup Brazil ball, brazuca, with a nice promotion “Eu sou brazuca” (“I am brazuca”) that reaches… new-borns. The sportswear and gear brand is giving away the ball to the parents of children born today, December 3—the day of the 2014 FIFA launch.

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Artist Chris Anderson creates cardboard replicas of Adidas’ shoes from SS 2014 collection

Adidas continues to inspire artists to create new unexpected interpretations of its shoes. The latest addition to the […]

Adidas unveils a wrist-worn motion tracker, miCoach SMART RUN, for dedicated runners

On the heels of Nike’s new FuelBand launch, adidas unveils its own wristwatch-like motion tracker, miCoach SMART RUN, designed to analyze the running performance of the wearer. The device from the German powerhouse is focused solely on running activities, delivering a detailed picture of each session.

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