Coca-Cola has collaborated with one of the most recognizable sportswear brands, Adidas, and presented a new beverage to commemorate the opening of a new performance concept store, adidas RUNBASE in Tokyo. The new drink Aquarius Pro is produced from components which help the body restore and gain the strength after hard training.
The adidas Originals line has got a new addition. The new set of running shoes combines the innovation and retro-style. The brand has recently introduced the shoes with an augmented reality code, and this time it goes on into the interactive field by creating a video game, which is available exclusively on a USB Key that is placed into the packaging of the adiGames ZX 500.
LA graffiti artist Slick collaborated with adidas Originals and XLarge clothes from Japan to launch a creative set of apparel for the brands. The presentation of the collection will take place at the XLarge Harajuku store on February 25, and those who will not be able to come have a chance to watch the live-steam on the XLarge website.
Adidas Woman’s Trainings has invited visitors of the MyStyle section, where they can look inside the closets of girls who lead a sport life. There are three ladies (a yoga teaches, a professional tennis player and a gym go-er), who choose various Adidas clothes as the apparel most fitting in their active life-styles.
Sports and Adidas always go together. From time to time the brand asks the star athletes to tell about how their lives and career fit into the company’s products. The latest spot from the line, “Lesson in Style”, was made with the help of Boston Celtics power forward Kevin Garnett and Chicago Bulls point guard Derrick Rose, who did the voiceover.