Mike Poole and Al Mackie will further bolster agency’s creative potential.
Integrated marketing agency, LIDA, has appointed Mike Poole and Al Mackie as head of copy and head of art respectively. Poole and Mackie join from Partners Andrews Aldridge (PAA), where they were the most creatively awarded team in the agency. Over the last year alone, Poole and Mackie received a clutch of DMA Gold Awards, a Campaign Big and an IPA Effectiveness Award. In addition to their awards haul, two of the team’s campaigns featured in Campaign’s Top Ten Direct and Digital in its 2010 Annual.