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AIDES

You may lie without knowing it—AIDES and TBWA\PARIS remind of HIV testing importance

AIDES, a French community-based nonprofit, launches a new campaign with a fairy-tale character to raise awareness of how important condom protection and HIV testing are. The 1-minute film by TBWA\PARIS tells a story of a wooden guy, an adult Pinocchio, who meets a flesh-and-blood girl at a party and lies to her about his health.

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Posted on 11/08/2013 Sustainability
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