The Macallan Fine Oak 10 Year Old reached Multiply agency, Edinburgh, to create an promotion campaign, which is planned to attract up to 135 thousand consumers over the next year. They hope that the core of their buying segment will be «discerning men with an interest in luxury items that display a high level of craftsmanship such as fine time pieces or super performance cars«.
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Grant’s, the world-renowned blended Scotch whisky, this year released a precious limited edition ultra premium whisky blend for the emerging Chinese premium whisky consumer. Grant’s Acclaim celebrates the moment of growth and success that China is currently enjoying and has been created to showcase the superior experience and whisky making credentials of an award winning family distiller.