Walls of buildings in the city area can be perfect canvas for modern artwork—brands such as Stella Artois and Converse have already proved it with their large-scale projects. Smirnoff also joins the army of urban art wizards by unveiling a series of “painted by light” urban murals on buildings of São Paulo, Brazil. For the project developed by Wieden + Kennedy, the brand invited graffiti artists from Acidum Group to create their stunning artwork with blacklight-activated paint, which glows only at night.
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Each year ahead of Christmas, Stella Artois, the beer brand connected with the holiday due to its history, unveils some special gifts to its loyal fans. To help people spread the merry spirit this year, Stella Artois US launched the Holiday Carole application on its Facebook page, which allows everyone to send a unique gift “that melds timeless elegance with modern technological sophistication to create a truly unparalleled experience.” The brand created a video, in which a beautiful lady named Carole sings a holiday song to nobody else but you, the receiver of the video gift. Stella Artois fans also can go to the dedicated page on its website to enjoy the experience.
Campari officially cancels the end of the world. The brand, which last year launched an apocalyptic calendar fronted by Milla Jovovich, has released a new edition for the year of 2013, in which the life goes on with a new dose of passion. The 2013 Campari Calendar features one of the most gorgeous celebrities, Oscar winning actress Penelope Cruz, who pays tribute to the life’s vibe with her braveness and gorgeous looks in blood-red gowns.
Martini is launching a new advertising effort this season to celebrate its “Luck Is an Attitude” philosophy. The new spot by the Fred & Farid (Paris-Shanghai) agency was revealed on the brand’s YouTube page yesterday, November 14—the black-and-white 30-second clip stars Barbara Gonzalez alongside Yuri Buzzi, who enter an upscale party by stealth. Their names are not on the list, but they do want to be inside, so they just grab two boxes of Martini Sparkling Wine and carry them into the club, just like they are people who work there.