What can the famous ‘Reassuringly Expensive’ Stella Artois advertising campaign teach us about the way branding has changed and have we seen the end of the third person pronoun?’
The world leader in alcohol drinks Diageo has teamed up with the Norwegian high tech firm Thinfilm specialising in printing smart systems to create the first ever «Internet of things» connected bottle with NFC-based printed sensor tags. The prototype of the bottle for Johnnie Walker Blue Label was unveiled recently at Mobile World Congress in Barcelona.
Miller Lite, a popular American brand of light beer, is going back to its roots and introducing a heritage branding and packaging as of 1975. In that year Miller Brewing Company, the brand owner, «revolutionized» the beer category with the launch of the first low-calorie beer product in the U.S. containing just 96 calories.