Heineken USA is rolling out the “Best Tasting Light” campaign for its light beer starring American actor, three-time Emmy award winner Neil Patrick Harris. The concept of the effort derives from the high recognition of Heineken Light as the “Best Low Calorie Lager” at the 2013 World Beer Championships, promoting the fuller taste of reformulated, but still low calorie beer.
Heineken is rolling out a new geo-centric digital effort called «Where Is Next» that comes as part of the “Cities of the World” campaign, started in mid-May. The new activation, devised in collaboration with R/GA London, uses the hash tag @wherenext across several social-media sites as a a social compass that lets users discover the hottest locations across their cities each night.
Campari is presenting the latest edition of its calendar series, designed to celebrate some rituals or phenomenon. Traditionally, the calendar is fronted by a celebrity—for this year’s edition, which is a 16th consecutive piece, the label tapped French-born actress Eva Green, who is unveiling the secrets of “Mythology Mixology” each month.
SKYY Vodka is rolling out a new marketing campaign, West of Expected, that «rethinks and upgrades the perfect». The new effort, developed by San Francisco-based agency Venables Bell & Partners, is centered around the idea that nightlife conventions should be rethought with a fresh and bold voice. Transformation and challenging conventions is in the brand’s DNA, but with this SKYY always tries to avoid boring, mentoring approaches—these two distinctive features are reflected in the new effort.
Veuve Clicquot and 5.5 design studio have collaborated for a series of accessories that are inspired by the brand’s life philosophy and visual tradition. The new line called “The Mail Collection” continues the brand and agency fruitful collaboration that started back in 2008 with the Champagne Cellar and continued with various visual representation of products and packaging.
Bacardi recognizes the sports passion vibe and celebrates untameable football fans with a campaign that drives company’s owners feel more sympathy towards real fans who don’t want to miss important World Cup matches. The new campaign, BACARDÍ Untameable Fans, encourages US soccer fans to sign and share a petition asking their employers to give them more free legitimate time during the working day.
Heineken is rolling out its “Friends + Family” (#HKNFF) program that celebrates cultural events with local trendsetters and tastemakers across the USA. The tour, which was initiated in 2013, will be making stops in New York City, Atlanta, Chicago, Washington D.C., Houston and Philadelphia, uniting local residents and cultural influencers in each of the cities.