The finest London Dry Gin, Diageo-owned Gordon’s, has recently unveiled two beautiful limited edition collections which are the result of collaboration with world famous British designer, Sir Terence Conran and his renowned design company Conran Studio.
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This year the executive creative body of ABSOLUT VODKA company, Absolut Art Bureau, has partnered with the quinquennial exhibition of modern and contemporary art dOCUMENTA (13), which has taken place from June 9 to September 16 in Kassel, Germany, as well as become a sponsor and supporter of another art event Art 43 Basel in Switzerland.
Pernod Ricard’s luxurious whisky Chivas Regal 12 YO launches a new creative initiative— the annual collaborations with famous people of art and craft aimed to create limited-edition series of packaging inspired by gentlemen style, masculinity and craftsmanship called ‘Made for Gentlemen’. The brand has debuted the first collaboration of this kind with British luxury shoe designer Tim Little, the owner and creative director of a male shoe brand Grenson, who designed a collectible tin featuring a stylish deconstruction of classic English leather shoes.
Bacardi is mixing of one its best flavours, Japanese culture and tattoo aesthetics all together. The rum brand is relaunching Bacardi Dragonberry with a campaign, which pays homage to one of the most prominent characters in the Japanese art, a dragon, with a modern twist through tattooing. The brand tapped Japanese Tattoo Master Horitaka to create a unique dragon tattoo design, ‘the mark of a master,’ which could be won by a lucky Bacardi fan.