The House of Martell is launching a new campaign for L’OR de Jean Martell in a new luxury gift box, the “Dôme”, created by French designer Eric Gizard. The campaign’s tagline “Rare Encounters” mirrors the values and story behind the precious blend of over 400 precious eaux-de-vie, some over a century old.

Martell XO has launched a new campaign dubbed “Rise Above,” which celebrates the people who “use their wings.” The cognac brand decided to put its emblem, the swift, behind the whole new inspiring platform, that follows previous “Shape your world” campaign and celebrates the brand’s heritage.