Procter&Gamble delivers two brands in one commercial—the company released two ads, in which it puts two products into the spotlight at the same time. One of the adverts starts with a presentation of Bounce Dryer Bar in a laundry room, and while a gentle woman is telling how to use the product, shouting Terry Crews invades the room by crashing through the wall on his jet ski. It is just like a huge explosion, but the Old Spice’s spokesperson just couldn’t help it—“Old Spice is so powerful it sell itself in other people’s commercials.” The shocked female presenter without any hesitation (though, with a sour face) admits that the invader does smell power. While Isaiah Mustafa, the iconic Old Spice face, has a more refined, ‘the best man (and sometimes Santa Claus) in the world,’ Crews has being sticking to a more aggressive ‘breakthrough’ manner to advertize the product.
alcohol drinks
Can there be a more romantic gift forValentine’s Day than a serenade? Probably, not. Looking back at PUMA’s digital card presented back in 2010, Heineken has launched a Facebook app called ‘The Serenade,’ which allows the brand’s fans to create their own personalized song in one of 20 languages (the English songs goes with subs in Russian, Korean, Czech, Thai and others) and send it to their potential partners, inviting them on a date.
Alcohol drinks manufacturers always strive to provide its consumers not only with drinks, but also with an opportunity to enjoy various mixes on the go. Such brands as Veuve Clicquot, Perrier-Jouët or Cointreau have already unveiled their own high end bar bags, fridges or bottle coats for those who like to have their drink while travelling. Following in the footsteps of its rival brands, Bombay Sapphire has collaborated with the New York-based design company Barking Irons to create a portable bar in a soft pebbled leather case, which contains all the esentials a professional mixologist may need to prepare a drink.