Following its ‘Legendary Football’ ad campaign, Heineken has launched a limited-edition version dedicated to the 1873 label and in collaboration with KLM Royal Dutch Airlines.
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Malibu, the well-known rum which sees taste innovation, beach partying culture and creative collaborations as essence of its brand style, is about to launch a new product Malibu Red slated to arrive in the U.S. stores in March 2012. To promote the new addition to its portfolio, the iconic rum blended with tequila, Malibu has teamed up with popular R&B singer and songwriter, film and television actor, Ne-Yo. So far, the brand doesn’t unveil much detail on the creative collaboration, but the press release discloses that “the story of Malibu Red will unfold through exclusive music, performances, video and digital conversations.”
With Christmas arriving in less than two months, brands which are associated with this holiday most have a great opportunity to come on the forefront of promotional activity in winter. Beer is not likely to be the symbol of Christmas and doesn’t relate to it in any way, but Stella Artois does. The history of Anheuser-Busch InBev‘s lager brand roots deeply in this holiday (Stella means star in Latin, for the iconic Christmas star), and that’s why Stella Artois always have something in stock to surprise its fans for Christmas, from digital eco-cards to divine advertising. Just like Starbucks did in early 2011 celebrating Chinese New Year, Stella is releasing an exclusive eight-track holiday EP dubbed Under The Holiday Star to contribute to the festive spirit all across the globe.
Smirnoff rolls out the Season 2 premiere of its reality television show, Master of the Mix that was launched last fall for the first time. To deliver the show on screens, the leading vodka brand is partnering with BET Networks, the US leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience.
With the year 2012 coming soon (which may be the last one, according to Mayan predictions), brands get busy making divine calendars for it. Recently, Lavazza unveiled its 20th edition of its calendar, which turned to be a real splash of art and beauty. Another Italian brand Campari is keeping pace with the coffee brand and now launches the 13th calendar, announced in mid-summer. The new piece titled It’s the end of the world, baby! features Hollywood A-lister and supermodel Milla Jovovich, who inspires people to toast the life in any dramatic situations—in the long run, she also may save the world if the old prophecies turn out to be true.
Stella Artois held yesterday the finals of its annual World Draught Masters competition in Buenos Aires, Argentina to choose a winner. The competition is dedicated to the skill of pouring beer into glasses using the signature 9-step Pouring Ritual. Like at the 2010 competition finals in London, this year’s competitors from 25 countries came together to boast of their skills and determine who is the best beer master.