Pearlfisher has created the brand identity, tone of voice and name for Wyld Wood Premium Organic cider from Westons Cider. Westons Wyld Wood is the new brand name for Westons Premium Organic cider. Made from organic apples and pears, Wlyd Wood is a delicious premium organic cider. The new name emphasises the cider’s organic and natural quality and references the orchards in which the apples and pears are grown. The name helps to draw the consumer into the brand’s provenance and the ‘Y’ in ‘Wyld’ is a reference to the Wye Valley, which is at the heat of the cider industry.
alcohol drinks
Studying habits of target audience helps a brand improve its campaigns and better understand what a consumer might want. Courvoisier has released the ‘Going Out Upgrade’ research, a comprehensive study dedicated to the culture of socializing in the UK, which can help the brand itself as well as other manufacturers, which products are consumed during or before night outs, to get a deep insight into the modern world of nights out.
HEINEKEN is rolling out a new global company visual identity, making another move in the company’s renovation activities, which include the recent launch of the updated Heineken bottle and can design. The globally recognized Dutch brewer, which operates 140 breweries in more than 70 countries, wanted its corporate logo to be distinguished from the visual identity of its flagship product, the iconic Heineken beer—so, starting September 19, the company name is typed with capital letters (HEINEKEN), while the logo design of its major beer brand remains the same (the name of the beer goes as ‘Heineken’). According to the press release, this change “reflects the significant transformation of the HEINEKEN business” over the last ten years.