Budweiser has revealed a new design, seen in its can and secondary packaging, that will roll out of U.S. breweries and into the hands of American beer drinkers this summer, before debuting in markets around the world later this year.
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Campaigns revolving around people, who managed to succeed in their field, are nothing new, but they always generate big buzz and draw attention of consumers. Earlier this year, Johnnie Walker celebrated Chinese modern heroes, Dockers interviewed professionals in a range of creative fields—and the same idea was put behind the new campaign launched by Stoli under the traditional tagline ‘The most original people deserve the most original vodka’ across Australia. In May, the brand issued a national call, encouraging people to submit their novel ideas to the Stoli Original Fund on Facebook for a chance to get them implemented with the help of the brand.
Heineken, which is well-known for its successful bottle design experiments and deep involvement with the music industry and youth culture, is stepping into the interior design zone and is encouraging emerging designers to take part in development of a pioneering nightclub. The project, which was announced back in April, has been launched last week and will be open until August 14 for young and aspiring designers from New York City, São Paulo, Tokyo and Milan. The ultimate goal is to develop a state-of-the-art live concept club space, which will be unveiled throughout the duration of Salone Internazionale del Mobile 2012 in April in Milan.
Baltika Cooler has a new revolutionary design. CARTILS was asked to develop a new glass bottle and label design to support Baltika Cooler’s leading position in the Russian beer market. The new design had to emphasize the brand’s innovative character through a modern, dynamic and stylish Cooler look. Furthermore, the beer’s new visual identity had to communicate its premium qualities and refreshing taste, while being used as a tool to strengthen the current shelf impact.
Campari manages to merge beauty, time, fashion, intense taste and colour of the bitter. How? By launching its awesome calendars featuring most stylish celebrities, who can represent the diverse nature of the drink with a touch of exquisiteness and delight. This year, renowned actress, model, signer and fashion designer Milla Jovovich joined the roster of celebrities, who has been featured in the calendar starting 2000, when it was published first (view all of them here).