Crack open summer with Smifnoff, the world’s #1 vodka, as they add a new, award-winning flavor to the flavors line—Smifnoff Coconut Flavored Vodka. Using natural ingredients, Smirnoff Coconut Flavored Vodka packs a tropical zest that transports you to a vacation-state-of-mind with every refreshing tasting sip.
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Stoli, which last year launched its campaign ‘Would you have a drink with you?’ now turns to music talent projects, the area where it is quite new (unlike Converse or Wrigley). The alcohol brands has issued a call for all its fans to support aspiring musicians in its new initiative on Stoli’s Facebook page, give them an opportunity to get featured on mix tapes and have a country-wide recognition. For the project dubbed ‘A Band Apart,’ the brand teamed up with FanBridge and Flavorpill—the contest can be accessed via a special hub here.
Hennessy now has black ‘crossed’ eyes thanks to one of the most eccentric and unconventional artist, KAWS, who also belongs to the roster of most celebrated talents in the design industry in our days. The signature element—the two little crosses representing eyes—have been already featured on a number of bottles, apparel and merchandize by brands including Dos Equis and Nike to name but a few.
Diageo that has recently re-launched its luxurious Johnnie Walker Blue Label, announced on July 15 the start of the ‘Qream With A Q’ campaign. Qream is an ultra-premium cream liqueur was developed by the premium spirits and wine company in collaboration the Grammy Award-winning musician and producer Pharrell Williams. Williams helped to develop the taste and bottle design as well as the marketing and advertising campaign.
CARTILS, one of the world’s first branding and packaging design consultants, has developed a new unique design for Kamenitza beer. The latest brand presentation offers a distinctive new 3D bottle design within the Bulgarian market and a fresh label shape that further enhances Kamenitza’s impact on shelf.