Heineken helped men have a perfect football watching experience, enjoying the Champions League final between Real Madrid and Atlético de Madrid to the fullest. The beer brand signed a deal with Brazilian chain Shoestock to arrange a one-night three-hour shoe sale on Saturday, May 24, just for the time of the match. The idea was simple—women could go shop footwear and leave their male partners in peace for the time of the game.

The Malibu rum is seizing the summer with a broad campaign that encourages consumers to live active life in the next three months. The new campaign, “Best Summer Ever Project” by agency AnalogFolk, will be enticing fans into an offbeat summer experience. The endeavor fill be filmed and posted to social media channels, in several phases, across the globe.

Stella Artois, which comes as an official beer sponsor of The Open Championship and Wimbledon, is rolling out a campaign that centers on perfection and sheer excellence. The effort dubbed “World’s Greatest Events,” is dedicated to people who know how to create various things with a high level of expertise. This effort is all about “people who work tirelessly in private to make excellence public.”