Moët & Chandon is encouraging consumers to capture the unique spirit of summer as part of the Ice […]
Smirnoff is presenting its latest innovation, the Smirnoff White vodka, that is filtered using low temperature. The new product is purified and freeze-filtered at -6°C, which gives it an unprecedented smooth taste. The new vodka version is not for a massive market—it launches exclusively in travel retail.
Heineken helped men have a perfect football watching experience, enjoying the Champions League final between Real Madrid and Atlético de Madrid to the fullest. The beer brand signed a deal with Brazilian chain Shoestock to arrange a one-night three-hour shoe sale on Saturday, May 24, just for the time of the match. The idea was simple—women could go shop footwear and leave their male partners in peace for the time of the game.
Bombay Sapphire is rolling out the next installment of its Artisan Series, inviting creative minds from the art industry across the United States to share their imagination with the world. The original art pieces are now accepted on the dedicated website—the winners of the contest will get an international exposure.
Beck’s New Zealand presented «the world’s first playable poster» to celebrate its dedication to music. The beer brand that has been turning beer into art since 1874, has developed a street poster that played and remixed music when touched. The piece arrived as part of a broader campaign that is unleaded on the brand’s Facebook page.
The Malibu rum is seizing the summer with a broad campaign that encourages consumers to live active life in the next three months. The new campaign, “Best Summer Ever Project” by agency AnalogFolk, will be enticing fans into an offbeat summer experience. The endeavor fill be filmed and posted to social media channels, in several phases, across the globe.
Stella Artois, which comes as an official beer sponsor of The Open Championship and Wimbledon, is rolling out a campaign that centers on perfection and sheer excellence. The effort dubbed “World’s Greatest Events,” is dedicated to people who know how to create various things with a high level of expertise. This effort is all about “people who work tirelessly in private to make excellence public.”
Beefeater is revealing a new limited-edition bottle with a patriotic twist, which is represented by collage themed around modern London’s cultural heritage. The label featured the Union Jack, the silhouette of the iconic symbol of the brand, the Beefeater figure, and some references to modern style and icons.