alcohol drinks

Cointreau and Dita Von Teese Present Cointreau MargaDita, the Reinvention of the Margarita Cocktail

To become a muse for mixologists and inspire them to create a new cocktail (or present your own version) is an honour for any woman. The ambassador of Cointreau, gorgeous Queen of Burlesque Dita Von Teese is one of those who has her own new namesake cocktail called Cointreau MargaDita based on the iconic Margarita, the #1 selling cocktail in America. The new recipe is another addition to the global Cointreauversial campaign which has been featuring Dita since 2007.

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Glenfiddich and MOJO on the Lookout for Unsigned Golden Voice of the United Kingdom

Glenfiddich has partnered with MOJO music magazine to present New Voice award. They competition organizers are looking for the unsigned singers and songwriters in the United Kingdom. Very gifted, but unsigned. The culmination of this competition will be marked by a live event at London’s Gibson Studios in July, when the top five finalists, as selected by MOJO readers, will perform in front of music industry stars panel chaired by editor Phil Alexander.

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Carlsberg Honors Friendship with LFC Reds: That Calls for an Art Project

Carlsberg has commissioned a Liverpool-based agency Uniform to carry on the work  on brand-repositioning.

As announced earlier, in April 2011, what was previously called ‘Probably, the best lager in the world’, announced its intention to reposition itself with the aim to double global sales by 2015. As part of its re-positioning campaign, the brand’s strapline has been changed to «That calls for a Carlsberg».

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ABSOLUT ORIENT APPLE Combines East and West

The sensational new ABSOLUT ORIENT APPLE was launched in Frankfurt on 2 May, 2011. The new product combines the savoury allure and thrill of east and west; it merges the crisp sweetness of fresh apples with the deep spicy aroma of ginger to conjure a unique flavour sensation that will star in a wide range of exciting new drinks and cocktails around the globe throughout the summer of 2011—and far beyond.

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Coors Light Continues to Set the Cold Standard, Introducing New Two-Stage Cold Activation

Coors Light packaging now features a new design that tells you when your beer reaches the ‘peak of refreshment.’ As part of its upcoming Super Cold Summer, the brand is debuting the latest in cold-activated technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold… to Super Cold.

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