Smirnoff Nightlife Exchange Project that saw the different cities of the world exchange nights attained a terrific success with partygoers, and inspired the brand to organize one more Miami-themed tour across the UK in 2011.
alcohol drinks
The Doritos ‘Pug Attack’ user-created commercial about a dog which goes for chips scored the No.1 ranking in the 2011 USA TODAY Super Bowl Ad Meter rating, bringing its creator, JR Burningham, one million dollars as a prize from PepsiCo. This year’s top-five also includes by Bud Light ‘Dog Sitting’ ad (which received 8.5 Ad Meter Score just like the winning spot), Volkswagen’s little Darth Vader commercial, Doritos ‘House Sitting’ (created by Tynesha Williams, won $400,000) and Pepsi MAX ‘Love Hurts’ spots.
Bacardi Limited, which is one of the recognized leaders on the international spirits market, unveiled its third Corporate Responsibility Report titled ‘Spirit for Life,’ which highlights the company’s achievements in social and environmental areas during fiscal year 2009/2010. The 37-pages overview touches on global environmental efficiencies, increased engagement with responsible suppliers, an expansion of the Bermuda-based company’s award-winning ‘Champions Drink Responsibly’ campaign, and its active role in helping local communities through employee volunteer projects.