Bacardi Limited Issued ‘Spirit for Life,’ 2010 Corporate Responsibility Report

Bacardi Limited, which is one of the recognized leaders on the international spirits market, unveiled its third Corporate Responsibility Report titled ‘Spirit for Life,’ which highlights the company’s achievements in social and environmental areas during fiscal year 2009/2010. The 37-pages overview touches on global environmental efficiencies, increased engagement with responsible suppliers, an expansion of the Bermuda-based company’s award-winning ‘Champions Drink Responsibly’ campaign, and its active role in helping local communities through employee volunteer projects.

In the beginning of the report, Bacardi Limited invites to take a look at highlights from the 5 sections, ‘Marketplace,’ ‘Environment, Health and Safety,’ ‘Responsible Sourcing,’ ‘People,’ and ‘Philanthropy and Community Involvement.’ The detailed information  provided in the sections focuses on the new better sugarcane standards, the ‘Champions Drink Responsibly’ program,  the Bacardi distillery  in  Puerto Rico partly powered by two wind turbines, the ‘ONE Bacardi’ rollout,  the  ‘From Banners to Bags’ recycling project to name a few. In the end of the report file, users can find the Program Overview, which unveils the long-term objectives, progress against the targets as well as the key activities for 2011 in the five areas, named above.

The company’s drive to sustainable production and reduction of the energy and resource consumption resulted in a year-over-year 8.6 percent improvement in water use efficiency and a 5.9 percent improvement in energy efficiency, totaling 16.6 percent over the past four years.

Our Purpose at Bacardi is to have Spirit for Life in everything we do. By embracing this theme we remind ourselves of our duty of care to the natural world around us: from the many agricultural environments where we source our raw materials, to the communities in which they are made, and the consumers who choose our brands,” explains the company in the ‘Vision’ section which starts the paper.