Yesterday Absolut Vodka unveiled the results of its creative collaboration with Krink, an award-winning New York based artist, and Exit magazine. Krink was commissioned by the global vodka brand to create individual custom designed Absolut limited edition bottles. Each of the 70cl bottle should be customized in a unique way. So far, the artist has finished working on 15 of them and added his signature in KRINK ink, in striking black, silver and white.
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While its rivals Guinness and Grolsch are releasing mini projects inspired by the upcoming Christmas celebrations, Heineken has made it big by introducing a campaign featuring a new global tagline. With a bunch of innovations launched this year to be rolled out heavily in 2011, the brand decided to change its ‘Meet you there’ motto highlighted in a series of hilarious adverts including the hilarious ‘Walk-in fridge’ spots for a more intriguing one, calling to ‘Open your world’.
Almost each season, Perrier-Jouët collaborates with renowned artists and celebrities to create another project to mirror the nature of the refined champagne. This fall, the brand unveiled a series of watercolour illustrations by Kareem Iliya, who dedicated his visuals to the theme of the Dandy Ball. Now, ahead of Christmas celebrations and exquisite parties, the brand presents a nice follow-up, “a lavish leather bag containing a bottle of Perrier-Jouët Fleur de Champagne, two glasses and a notebook on the art of drinking champagne,” which is sure to add to the festive spirit.
VBAT, the Amsterdam-based award-winning brand development agency, is unveiling the new brand identity for Mexican brewery, Cuauhtémoc Moctezuma based in Monterrey. The change in direction follows Heineken’s take-over of the Mexican brewery earlier this year and marks the company’s 120-year anniversary.