Heineken has joined the Beverage Industry Environmental Roundtable (BIER), a technical coalition of leading global beverage companies working together to advance the standing of the beverage industry in the realm of environmental stewardship.
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It seems that the most effective way to promote a product is to add a ‘secret’ and ‘exclusive’ component to its image or promotion at least. This concept was employed in the recently launched ad campaign by Tiger Beer UK. The project developed by the Exposure agency and dubbed “Know The Not Known” is encouraging the UK residents of drinking age to get rewarded for being Internet-savvy and curious.
Hennessy, the world-renowned cognac brand launched «Blending of Art«, a project that combines creativity and collaboration in an effort to create priceless works of art. In course of this campaign, Hennessy invited a posse of musical talents and visual artists to develop unique designs for its bottles.
“Would you have a drink with you?” This question has been already answered positively by Hugh Hefner and Julia Stiles in the ongoing Stoli Vodka advertising campaign, which now welcomes a new celebrity coming from the modern tech world. Twitter co-founder Biz Stone became the third person featured in new “Stoli Originals” prints and TV ads, released today, October 19.
Beck’s is continuing to celebrate its longstanding commitment to music and art by a next round of its hilarious project, Beck’s Music Inspired Art. The beer brand is mixing good music with visual creativity again, and this time makes it really huge—literally. To promote its new project titled Beck’s Shape Your Music Experience, launched in mid-September, the brand is giving away up to 25 million song downloads on Play.com and commissions artists to create giant billboards in London and Birmingham.
Iconic international luxury brands Christian Lacroix and Chivas Regal have extended their exclusive partnership, unveiling Chivas 18 Year Old by Christian Lacroix. Following the success of the award-winning Chivas 12 Year Old Magnum by Christian Lacroix last year, the no.3 spirit in the travel retail sector and the French fashion house have produced yet another striking collaboration, with detail and style that could only result from the marriage of such celebrated luxury brands.