Heineken USA, the official beer sponsor for the 11th Annual Latin Grammy Awards, will rock Las Vegas with the ground-breaking sounds of Latin mashups, through Heineken MezclaSonic. This yearlong music series was created as a platform to showcase the Latin mashup music movement and the top DJs behind it. In support of the movement, Heineken will direct its music program, Heineken Green Ribbon, to fund future talent in the Latin mashup genre through a DJ school partnership. The 11th Annual Latin GRAMMY Awards will be broadcast live on November 11th from the Mandalay Bay Event Center in Las Vegas.
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Corona Light is going to feature some of its Facebook page’s fans on one of the most renowned ad space in the U.S., on the 40-foot-tall digital billboard on New York City’s Times Square. Through this promotion, which has been recently kicked off on its Facebook page, the Mexican beer brand is encouraging its consumers to share their photos (at least 500×500 pixels), which will be later displayed to public in NYC from November 8 to December 5.
This October, Stolichnaya, a pioneer in the flavored vodka category, will be taking a walk on the wilder side with the introduction of Stolichnaya Wild Cherri, the twelfth flavor in the brand’s vodka portfolio. Created from the natural flavor of the wild cherry varietal and years in the making, Stoli Wild Cherri is naturally flavored with the purest of refined fruit extracts and is a brilliant addition to the bar. Packaging of Stoli new flavour was designed by Claessens International.
Smirnoff® is launching a new reality television show, Master of the Mix. In a quest to crown the hottest DJ in the world, Master of the Mix is hosting multiple DJs in cities throughout the world to determine the ultimate mix master. Hosted by Grammy nominated producer/DJ, Just Blaze, and world famous DJ, Kid Capri, the show will pit the world’s most prominent DJs against each other in head-to-head competition.