Belvedere Vodka announces the launch of a worldwide search for its next Global Brand Ambassador. Aptly called the Belvedere «Dream Job», vodka aficionados and amateurs alike are invited to compete for a chance to win a one year, $100,000 contract working directly for Belvedere and gaining international recognition for his or her creativity in cocktail creation and brand advocacy.
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Absolut Vodka, which is well-known for its creative collaborations in Canada as well as around the globe, arranged a new event, Absolut St.Art, which took art outdoors, or, more preciously, to the upper sections of the nine-storey garage, turning the auto parking space in Toronto into an art gallery and an awesome party venue. Absolut teamed up with Vision|Co, which helped arrange the whole thing literally on the top level.
Smirnoff© unveiled its global campaign, “The Smirnoff Nightlife Exchange Project.” Continuing on a mission to inspire and enable more one-of-a-kind experiences, this bold attempt will see 14 countries work with respected nightlife figures to discover and celebrate the best elements of their country’s nightlife. These ideas will be captured online, packed-up in a crate and transformed into exciting event experiences. In an epic finale on November 27, the world will swap nights, with each country exchanging the best of their nightlife with that of another.
Guinness® launched the Guinness Pro Challenge, a national contest to find consumers bold enough to go head-to-head with professional football legend Jerome «The Bus» Bettis. Consumers can share their most memorable athletic moment of character and courage at www.Guinness.com for the chance to win a trip to Dallas the week of pro football’s post-season finale and take on Bettis in a head-to-head Guinness pint pouring competition.