Dewar’s Blended Scotch Whisky is proud to announce a new look for its packaging. The most eye-catching feature of the new design is an innovative ‘wave’ in the bottle, symbolising the famous well-rounded flavour of Dewar’s. The ‘wave’ creates a window into the superior, award-winning liquid inside the bottle.
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Absolut has eventually presented its much anticipated short web video titled “Lemon Drop” in the style, which takes us back to the B-movies of 70-s with its simple plot and retro environment. The film, which was premiered yesterday, September 7, was announced in summer through a special tab created on the brand’s Facebook page to promote the launch and feature trailers.
Carlsberg has launched an ‘educating’ campaign titled “Where’s the Party?” for young Swedes, targeting guys, which explains how to party and find a girl. The beer brand launched a series of short advisory videos on YouTube and TV ads to provide the younger generation of men some with tips, which will help them become outrageously successful with the opposite sex.
Stella Artois is challenging design students with a task to develop a range of the visual project related to the brand and its refined image. The new creative contest titled Design Competition 2010 Les Créateurs de Bbeauté, is running in one of the sections of the brand’s official website and is dedicated to the upcoming Stella Artois World Draught Masters, the global tournament of bartenders, to be held in London on October 28.
Perrier-Jouët, the iconic French champagne brand, which famous for its dedication to art, is paying homage to its Belle Epoque cuvee with a new creative collaboration. This time, the brand’s aesthetic nature was highlighted by American artist Kareem Iliya, who created a series of seven illustrations in ink under the theme of “The Dandy Ball” to celebrate the brand’s luxurious and extravagant spirit.
Budweiser has something new for its loyal fans—the UK launch of Budweiser ‘66’ lightly carbonated beer with a touch of sweetness for a smooth, easy taste at 4% abv was announced back in April 2010, and now the alcohol brand is happy to present its new product in packaging designed by jkr agency. The bottles and cans’ look retain Budweiser’s iconic visual authenticity, still some of its features was a bit adapted to the modern tendencies.