Captain Morgan, one of the leading products of Diageo, is inviting consumers of age to go to its Facebook page and add their names to the Hall of Fame. The alcohol brand encourages its fans to nominate themselves or their buddies in the contest hub for a chance to win an ultimate prize, a trip to Vegas for four as well as $6,000 of pocket money to make this experience really remarkable.

The latest activation of the Jameson Travel Retail promotion, «Experience Our World», in association with Time Out Travel Guide, launched in Dublin International Airport on 14 July 2010 and will run until 10 August 2010. A specially constructed pop up shop is located in the Terminal 1 concourse en route to piers 1 & 2. This bespoke design has been exclusively produced for the Jameson Experiential promotion at Dublin Airport.

Glenfiddich, the world’s most awarded single malt Scotch whisky, announces exciting new developments to its pioneering ‘Explorers’ Relationship Marketing programme. Previously, members of the Explorers website simply had the opportunity to explore and learn about the world of single malt Scotch whisky. Today however, the world’s favourite single malt Scotch whisky is inspiring its members by ‘life’s greatest adventures’ via an interactive gallery and forum.

Heineken has teamed up again with the renowned French designer Ora-Ïto to develop a new limited edition of 100% sustainable aluminum bottles. The Icone Pure design (featuring iconic green logo and dotted inscription against the white background) is a new creation on the list of the brand and the creator’s collaborations. The first of them was unveiled in 2002 and was followed in 2009 by a release of the limited edition Green Line bottle.

Hennessy announces a limited edition bottle in tribute to the 200th anniversary of the independence of Mexico. Elegantly presented, each bottle is individually-numbered and packaged in a collectible gift box wrapped with vintage art showcasing Hennessy’s proud legacy in Mexico. Both the bottle and box distinctively feature the official «Mexico 2010» seal.