The latest activation of the Jameson Travel Retail promotion, «Experience Our World», in association with Time Out Travel Guide, launched in Dublin International Airport on 14 July 2010 and will run until 10 August 2010. A specially constructed pop up shop is located in the Terminal 1 concourse en route to piers 1 & 2. This bespoke design has been exclusively produced for the Jameson Experiential promotion at Dublin Airport.

«Experience Our World» invites travelling consumers to navigate touch screens to discover an unmistakably Jameson way to experience 24 hours in the world’s top cities. The content provided by Time Out features attractions, bars, restaurants and clubs in 21 featured cities. Three 30-second Jameson animations use iconic landmarks to deliver a stimulating and enjoyable piece of entertainment. Another key feature of the digital content is product information for the full Jameson range.

«We are confident that our ‘Experience our World’ campaign activation in Dublin airport will engage passengers through an interactive and enjoyable experience. The pop-up shop is designed to encourage existing consumers to trade-up; and the in-terminal stand out, and gift with purchase of a customised Jameson Time Out guide, will introduce new consumers to the brand,» says Michael Cunningham, senior regional manager travel retail, Irish Distillers Pernod Ricard.