BrewDog is stepping beyond the boundaries of beer brewing and… common sense. Following the launch of its 41% “Sink The Bismarck!,” the Scottish indie brewery is releasing its limited edition taboo-breaking 55% beer in bottles, which are stuck into dead animals’ bodies.
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Grant’s 12 YO has launched an exclusive project “Grant’s. The Book of Great Discoveries.” Under the project Grant’s in cooperation with Afisha Publishing House will draft and publish an exclusive edition of the book with over 30 stories of inventions which seem to be very simple but which people cannot live without.
Heineken is keeping up with the brands, which believe that music and beer just can’t live without each other. Today Popsop has written about Beck’s DJ project, nearly a month ago we had a post on Tuborg, which sponsored festivals and measured ears, and now there is some useful information for those, who love the iconic drink and modern music, but don’t want to just sip their beer from the bottle and listen to tracks. If you are eager to demonstrate your musical talent to the whole world, come here—the brand will make your dream come true.
Ballantine’s, the world’s No 2 range of blended Scotch whiskies, is set to leave an impression with the unveiling of new packaging for its multi-award winning prestige range, designed by the UK agency Nude. The new look embraces a unique combination of luxury design elements, in a move to increase on-shelf impact and consumer appeal.