Following the success of the previous MUMM Explorer Experiences, G.H. MUMM, the premium champagne brand, launched www.mumm-the-game.com an online photography competition on 7 June,, giving a unique opportunity for consumers to be part of its next exceptional expedition in September.

The winner—Angie Hoggett

Closing the entries after a successful high level of responses, G.H. MUMM announced (on Facebook) the two lucky winners—Ujin Lee from Australia and Angie Hogget from the UK,—who won the ultimate prize. The brand appealed to consumer’s creativity and photography skills by asking them to submit a picture of their ideal setting to “celebrate the beauty of the world”, essence of the unique expedition organized by G.H MUMM since 2008. The success of the game was immediate; in just a month the site saw the active participation of 9 515 visitors from 143 countries. 94 pictures were submitted, supported by 590 voters.

The winner—Ujin Lee

The submissions of the game closed on July 14 and the MUMM Explorer Experience Jury Panel made up of Mike Horn team, and G.H. MUMM representatives including a legal representative went through a challenging final voting process. Two winners as well as eight runners up were elected.

The two lucky winners will attend the next MUMM Explorer Experience that will take place in the Gobi desert from 8 to 11 September 2010 with the unique presence of Mike Horn and Michelin-star French Chef Alain Passard.

Two of the runner ups (the full list is here).