Why chat online when you can dance online? With the launch of Hennessy Black, Moët & Chandon has launched the very first virtual nightclub called the Hennessy Black Dance Floor.
alcohol drinks
Absolut loves limited editions and now has a new design by an independent artist to take up. Daniel Brokstad, a photographer and graphic designer from Melbourne, Australia has developed a bold visual work — Absolut Madness and Absolut Insanity — for the vodka brand, which is surely to be adored by the brand’s fans.
Absolut is adding another limited-edition bottle to its portfolio. This time, shortly after the brand released its Brooklyn line, Chinese market is going to welcome a new product, Absolut 72变. According to the Chinese calendar, 2010 is a year of Tiger, still, the bottle’s design features a monkey (as a nod to the traditions, the animal’s face has tiger stripes).
Malibu, the iconic rum brand, is celebrating summer with a launch of new limited-edition seasonal bottles. For three years in a row the brand in collaboration with various artists, unveils a new summer design. This time Malibu teamed up with the French brand Kulte and the HappyMess, which does graphics for its products.
Stella Artois is continuing its retro&ecological Recyclage de Luxe Show in the style of 60ies with a new phase. The beer brand has released four episodes of variety show called Le CO2eux Soireé to tell audience about its ecological initiatives. This time the faux TV program has a guest, signer Marina and the Diamonds, who provides it with the “first ever music video”, her latest single «I Am Not A Robot».
Guinness is encouraging the British to make cities a better place to live by implementing their urban regeneration projects. The famous beer brand collaborated with UnLtd, a global body supporting social entrepreneurs, and Rathbone, UK-based voluntary group to initiate the Bring It To Life Awards project. Guinness is inviting people aged 25 – 35 to contribute to their local communities and receive money prizes for their activity.