Stella Artois is continuing its retro&ecological Recyclage de Luxe Show in the style of 60ies with a new phase. The beer brand has released four episodes of variety show called Le CO2eux Soireé to tell audience about its ecological initiatives. This time the faux TV program has a guest, signer Marina and the Diamonds, who provides it with the “first ever music video”, her latest single «I Am Not A Robot».

The Le CO2eux Soireé series was developed to remind consumers of Stella Artois’s strive to use recyclable materials for their bottles. As for now, 75% of the bottle is made of glass, which can be reused, and in general it takes 7% less glass then conventional containers of this kind. Now, 50% of a Stella Artois can is made of recycled aluminum and their packaging is produced of 100% recycled paper. This reduces CO2 emissions and makes the brand’s packaging much greener than before.

Four episodes of Le CO2eux Soireé will be soon submitted to www.facebook.com/co2soiree, and you can watch two of them below. The campaign is developed by the Mother agency, London.