Just in time for spring and summer, Jack Daniel’s Country Cocktails introduces its newest flavor, Ginger Splash. Jack Daniel’s Country Cocktails is the line of refreshing ready-to-drink malt beverages from Jack Daniel’s suitable for a wide variety of occasions. Ginger Splash is available on shelves nationwide beginning in March 2010.
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Absolut continues to sponsor creative events, and the next round in thing long-term collaboration with artists is the Thirty Days NY project. This time the brand has teamed up with David Jacob Kramer and Sammy Harkham, owners of bookstore Family located in Los Angeles to host various artistic performances, exhibitions and screenings for as long as a month.
Jose Cuervo is launching a large-scale campaign called «Cuervo Games», which is to bring its «Live Legendary» tagline to life. The promotional movement is going to hit 20 American cities and find people who can literally fight for victory. The tequila brand is looking for squads online via its Facebook fan page. To become a participant, the team has to get most votes.