Absolut continues to sponsor creative events, and the next round in thing long-term collaboration with artists is the Thirty Days NY project. This time the brand has teamed up with David Jacob Kramer and Sammy Harkham, owners of bookstore Family located in Los Angeles to host various artistic performances, exhibitions and screenings for as long as a month.

The aim of the project is to give unique experience to people who love international art, want to know more about modern trends and enhance their own creativity. The events will take place at the loft of the store which also serves as a space for artistic purposes. The project developed by TBWA/Chiat/Day will start on April 8 and will be running through May 7 and then will go to other big cities to entertain public and show splendid works by filmmakers, musicians, writers and visual artists.