Hennessy had its first-ever Hennessy Black DJ Mixmasters program at the 2010 Winter Music Conference, the largest music industry gathering in the world. Hennessy Black has selected eight DJs from across the country to combine their versatile styles with the Hennessy Black lifestyle of fun and distinctive flair to bring ‘Done Different’ experiences to the hottest clubs in the biggest party cities nationwide.
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Absolut Vodka, the brand which is well-known for its supporting all kinds of non-standard creativeness, is now arranging the Absolut Gay Theatre Festival Dublin. The event is to develop all forms of gay theatre and help to promote new plays on gay-theme. The unique festival will give a nod to all artists who helped to build the gay theatre and will look for young talents home and abroad.
Identica has been appointed by Bacardi Russia to relaunch premium Scotch whisky brand Dewar’s for the Russian market. The relaunch includes new packaging for its White Label, 12yrs and 18yrs products, aimed at increasing brand awareness and making them more distinctive for international consumers whilst retaining the brand’s Scottish heritage.
Heineken has launched a new football-themed campaign with an unexpected approach. This year the famous brand, official beer of UEFA Champions League, will arrange a great celebration dedicated to the end of the championship in Rio de Janeiro. For this occasion, Heineken has launched a micro-website and unveiled a cute sport featuring footballers dressed up in carnival clothes.