Diageo is stepping into a sacred zone of any woman – TV-series. Baileys Irish Cream liqueur becomes a sponsor of the new series of ‘Desperate Housewives’ in the UK. The beginning of the collaboration starts today, January 27, with the first episode and through June 2010.
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The SabMiller company commissioned Draftfcb Moscow with a task to create an ad spot for its Velkopopovicky Kozel brand for the Russian auditory. The video, featuring bottles with a new image of the goat (Kozel), the emblem of the beer brand, has a tagline saying “The same Kozel, different position”.
Jameson whisky continues its cinema campaign with the launch of another contest for amateurs. The alcohol brand is encouraging people who believe in their scriptwriting abilities to submit a 200-word synopsis of their 3-minute film idea on the website. The submission period runs from October 19, 2009 through March 28, 2010.