The SabMiller company commissioned Draftfcb Moscow with a task to create an ad spot for its Velkopopovicky Kozel brand for the Russian auditory. The video, featuring bottles with a new image of the goat (Kozel), the emblem of the beer brand, has a tagline saying “The same Kozel, different position”.
Now the labels of the Velkopopovicky Kozel in Russia look like the European ones of the brand.
(Old)
(New)
The Ad Spot