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P&G’s Always celebrates the “Like a Girl” way of doing things

P&G’s female hygiene care brand Always is launching a campaign that celebrates the “Like a Girl” phrase, which is traditionally considered quite insulting. These words are usually said to influence a teen girl and make her feel uncomfortable when she behaves in a “childish” way, but should this phrase sound so bad? In fact, a little miss’s stereotype-free and free-style approach is awesome, and doing things «like a girl» is in fact great as this means doing things with strength and confidence.

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Posted on 06/27/201406/27/2014 Sustainability

Always Suggests Its Consumers to ‘Pass the Baton’ to a Woman that Inspires Them

P&G’s brands continue to celebrate the London 2012 Olympic Games and following campaigns by Pampers and Febreze, Always has also created a marketing initiative to honor the most important event in the sports world. 

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Posted on 06/05/201206/05/2012 News
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