Building on the terrific success of reality show ‘Bud United: Bud House’ that aired during the 2010 FIFA World Cup, Budweiser is going to roll out another sensational project entitled ‘Bud United: The Big Time’. This is a next-gen project launched in course of the Bad United experiental platform. The latest endeavor of the beer brand is all about getting little people hit the big time. The casting is now performed through the brand-operated pages on social media, including Facebook and Renren.
Anheuser-Busch InBev
Last year, in support of the 63rd Annual Cannes Film Festival Stella Artois, the official sponsor of the event, was running a charming campaign revolving around ‘mysterious disappearance’ of Jacques d’Azur, the ‘King of Cannes’, under which they were on the lookout for a rightful heir of the man (and finally found one). This time, ahead of the 64th Festival de Cannes, Stella Artois is going to bring the international playboy back through cinematography, and so the brand is giving its fans a unique opportunity to star as Jacques d’Azur in a short film about his life.
Stella Artois is challenging design students with a task to develop a range of the visual project related to the brand and its refined image. The new creative contest titled Design Competition 2010 Les Créateurs de Bbeauté, is running in one of the sections of the brand’s official website and is dedicated to the upcoming Stella Artois World Draught Masters, the global tournament of bartenders, to be held in London on October 28.