Budweiser has something new for its loyal fans—the UK launch of Budweiser ‘66’ lightly carbonated beer with a touch of sweetness for a smooth, easy taste at 4% abv was announced back in April 2010, and now the alcohol brand is happy to present its new product in packaging designed by jkr agency. The bottles and cans’ look retain Budweiser’s iconic visual authenticity, still some of its features was a bit adapted to the modern tendencies.
Anheuser-Busch InBev
Stella Artois is continuing its retro&ecological Recyclage de Luxe Show in the style of 60ies with a new phase. The beer brand has released four episodes of variety show called Le CO2eux Soireé to tell audience about its ecological initiatives. This time the faux TV program has a guest, signer Marina and the Diamonds, who provides it with the “first ever music video”, her latest single «I Am Not A Robot».
Budweiser invited its loyal consumers to take part in shaping its promotional campaign for the upcoming Super Bowl XLIV event, taking place on February 7. The brand wants to prove that the consumers’ opinion does make difference and so wants it influence the image of the beer. The visitors of the Facebook page of the brand were to watch three of the commercials made just for the date and determine which of them will air in the breaks.