Ten years ago Canadian Designer Drew Smith together with the Italian Pietro Rovatti decided to redefine the brand and design industry—that is how Lumen Group, the agency that illuminates brands, was born.
anniversary
As many companies nowadays traditionally do, Bacardi, the biggest family-owned global alcohol business, has recently marked the yearlong celebration of its 150th anniversary with the burial of a commemorative time capsule at the iconic Bacardi headquarters building in Bermuda, for the brand’s descendants and future employees (and, of course, fans) to be opened again in 2062, the year of 200th brand’s anniversary.