Have your say, share your thoughts on this article written by Kathy Oneto, Vice President, Brand Strategy at Anthem Worldwide, USA,  San Francisco

There are a number of macro forces at work in the world that are impacting the Movement and Progress we expect. Those are covered here. From those, we predict a number of Sightings to expect in the new year that can inspire brands and businesses to move and progress themselves forward, as well.

Unilever is making significant investment in its brands in Russia, with a major revamp of its Baltimor ketchup range. Russia is the second biggest ketchup market in the world—consumption per head is six times bigger than the world average and double the consumption of the USA—and Unilever leads the market with its two ketchup brands, Baltimor and Calvé.  The brand overhaul has been carried out by the Dutch (Hilversum, NL) and UK offices of brand development agency Anthem Worldwide, part of Schawk, Inc.

Brand development agency Anthem Worldwide, part of Schawk, Inc., have undertaken a major brand refresh for Unilever’s Russian dressings brand, Calvé, which encompasses four sub ranges: mayonnaise, ketchup, salad dressings and sauces. Anthem’s Dutch (Hilversum, NL) and UK offices have worked closely with Unilever to develop the positioning, identity, brand guidelines and packaging for the brand, which also informs Calvé’s communications strategy going forward.

Following a three way pitch, Anthem Worldwide, the strategic design division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, has been appointed by PLUS supermarket chain in the Netherlands to create a positioning, design strategy and brand architecture that will work across its whole private label portfolio. The objectives are to create a look and feel for PLUS’s products that reflects the retailer’s brand values and delivers a brand in its own right for PLUS which does not follow ‘A’ brands.

Strategic branding and packaging design agency Anthem Worldwide has been appointed to carry out a redesign across the entire range of coffee creamers and innovative coffee enrichers for leading Dutch dairy brand Friesche Vlag, which is part of Royal FrieslandCampina, a multinational dairy company which employs 19,000 people in 25 countries. Anthem is the brand development division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences.